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Learn the skills to run businesses, lead teams, and deliver results.
BBA (Hons) in General Management
Dual certification: UK-awarded degree + CMI Level 5 | Fully accredited
Globally recognised degree
Earn a UK-accredited degree from Coventry University with CMI dual accreditation.
Future ready curriculum
Master strategic leadership, business analytics and sustainability skills sought by global employers.
Flexible study options
Choose full-time or part-time pathways to balance study with work and personal commitments.
Industry partnerships
Work on real projects with leading companies in Oman and across the GCC.
International mobility
Study part of your degree in the UK or at other partner universities for a global experience.
Real stories with real success
“Studying the General Management programme really boosted my confidence to lead teams and take big decisions. My internship at Omantel was a game-changer, and I landed a full-time job straight after graduation.”
— Khalid Al Habsi
“What I loved about Middle East College was the perfect mix of theory and practice. Working on live projects with industry partners gave me real skills that employers actually value.”
— Mariam Al Siyabi
“Having dual accreditation with Coventry University and CMI gave my degree real global recognition. It’s opened so many doors for me, both in Oman and overseas.”
— Aisha Al-Harthy