Bachelor’s (Hons) in Business Administration (Marketing)

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Last date of application: 30 Sep 2024

Duration

Diploma (2 years) Bachelor's (4 years)
Academic Year

2024-2025
Language

English
Study Mode

On Campus ( Full-time and Part-time)
Affiliation

Coventry University
Awarding Body

Coventry University
Programme Fees

OMR 12532

Job-ready

Programme
Immersive Learning

Experience
Skill Enhancement and Career

Preparation
Professional Guidance and Portfolio

Building
Industry Connections and Placement

Opportunities
Achieving Professional

Milestones

Overview Programme Curriculum Eligibility Criteria Application Process Careers Opportunities Fees & Finance

MEC’s Business Administration in Marketing is a dynamic programme focusing on employability and job readiness. As a graduate, you’ll emerge equipped with the strategic marketing skills and industry knowledge to thrive in a rapidly evolving business landscape.

The programme is dual-accredited by the Chartered Management Institute, UK. Graduating from MEC in these programmes means earning both a Coventry University degree and a prestigious CMI qualification: 5D30 Dual Accreditation – CMI Level 5 Diploma in Management and Leadership.

CMI-accredited

Aligned with the country’s diversification plans and the visionary 2040 Vision Strategy, our program positions you to make a significant impact in key sectors such as Tourism, Logistics, Manufacturing, Mining, and Fisheries. Your expertise in marketing will open doors to a wide array of industries, offering exciting job opportunities and avenues for professional growth.

Throughout your academic journey, you’ll immerse yourself in cutting-edge marketing strategies, consumer behavior, and digital marketing essentials—skills highly sought after by employers in today’s competitive market. Our hands-on approach to learning ensures you gain practical experience, preparing you to tackle real-world marketing challenges with confidence and innovation.

Future-proof curriculum

designed in line with the new World of Work

Dynamic Curriculum with International Collaborations

Problem-based learning with integration of a state-of-the-art electronic business resources and databases in collaboration with Coventry University UK.
Skills Enhancements and Student Portfolio building

Co-curricular activities by the CEO student Chapter, Community Outreach, International Exchange Programmes and intensive pre-graduation training
Hands-On Experience & Industry Connections

Career events, guest lectures, industry expert talks, live project exhibitions, CVs and interview preparation, internships, professional training and certifications.
Research & Innovation

Funded research projects, paper presentations at International Conferences, and papers published in International Journals

Dynamic Curriculum

Aligned with Personalised Growth Plan

Eligibility Criteria

Candidates seeking direct admission to the programmes mentioned here should possess a General Education Diploma (Equivalent to 12 years of schooling or equivalent qualification) and a General Foundation Programme (GFP) Certificate.

Students who do not possess a GFP certificate or an equivalent certificate may take the MEC Placement Test. The Placement Test determines the candidate’s proficiency levels in English, Math and Computing component.
Exemption can be sought for the English Language on producing an IELTS (International English Language Testing System) certificate with a score of 5.5 and above, or a TOEFL equivalent or an equivalent international certification
Computing component of the GFP can be exempted if the candidate has successfully completed the ICDL or IC3 or any equivalent international diploma in IT skills.
Mathematics component in the GFP (General and Pure Mathematics/Applied Mathematics) modules can be exempted:
- If the candidate secures pass score on Paper 1 of the Test of Mathematics for University Admission-TMUA or
- If the candidate secures a 3/pass/satisfactory score in Paper 1 of Sixth Term Examination Paper (STEP)
A score of 60% and above in the MEC Placement Test in each of the components would make the student eligible for exemption from the General Foundation Programme.

Application Process

Applying as a :

Step 1: Choose a programme

Talk to our Admission Counsellors and choose the desired programme of study at MEC. Gather information about the admission requirements, eligibility criteria, and application deadlines.

Step 2: Apply Online

Complete the online application form provided by MEC, ensuring that all required fields are accurately filled in. Apply along with the necessary documents, such as educational certificates, transcripts, identification proof, and other supporting documents specified.

Step 3: Documents Screening

The admissions team will review and assess the submitted documents to determine the applicant’s eligibility. This step ensures that all required documents are in order and meet the MEC’s admission criteria.

Step 4: Placement Test

Qualified applicants will be required to undertake a placement test. The purpose of this test is to assess the applicant's knowledge and skills in English Language, Mathematics and Computing.

Step 5: Complete Pre-enrolment

Once the applicant completes the document screening and placement test, they will be notified about the status of their application.

Step 6: Enrollment

Pay the admission fee or present a scholarship letter if awarded one. After fulfilling the requirements, the applicant is officially enrolled at Middle East College.

Step 1: Pre-Admission Requirements

1. Educational certificates that are not issued in English or Arabic have to be translated by certified translators or reputable agencies. Get the translated certificates attested at the embassy of your home country in Oman or the Omani Embassy in your home country to validate their authenticity.
2. Submit the attested translated certificates to the Omani Ministry of Foreign Affairs or the Ministry of Foreign/External Affairs in your home country for further verification.
3. Obtain an equivalency letter from the Omani Ministry of Education. This letter confirms that your educational qualifications are compatible and equivalent to the Omani education system.

Step 2: Choose a programme

Talk to our International Officer and choose the desired programme of study at MEC. Gather information about the admission requirements, eligibility criteria, and application deadlines.

Step 3: Apply Online

Step 4: Documents Screening

Step 5: Placement Test

Qualified applicants must undertake the MEC Placement Test or produce equivalent certificates as mentioned in the entry requirements section. The purpose of the test is to assess the applicant's knowledge and skills in English Language, Mathematics and Computing.

Step 6: Complete Pre-enrolment

Once the applicant completes the document screening and placement test, they will be notified about the status of their application.

Step 7: Enrollment

Pay the admission fee or present a scholarship letter if awarded one. After fulfilling the requirements, the applicant is officially enrolled at Middle East College.

Apply Online

Application Process, Placement Test & Process for Transfer Students
Document Verifications

Application Process, Placement Test & Process for Transfer Students
Admission Test

Application Process, Placement Test & Process for Transfer Students
Interview

Application Process, Placement Test & Process for Transfer Students

Career Support

Together, let us turn dreams into reality

At Middle East College, we go the extra mile to boost our students' employability by offering a variety of support services throughout their journey at MEC. Our support ensures graduates enter the World of Work with confidence, industry knowledge and in-demand skills.

Comprehensive Career Guidance
Internships and On the job training
Industry Networking
Technology-enabled support for Careers and upskilling

Career Opportunities

Marketing graduates can persue their career in a broad range of marketing areas including: Marketing and Sales Management, Advertising/Promotion, Brand and Product Management, Market Analysis, Public Relations, Customer Relationship Management, Social Media Marketing, Specialist Sector Marketing, Retail Management, Purchasing and Distribution Management and Global Marketing.

Entry-Level Jobs

Marketing Assistant, Advertising Officer, Territory Sales Officer
Mid-Level Jobs

Marketing Executive, Market Analyst, Markeing Coordinator. Business Development Officer
Senior-Level Jobs

Business Development Manager, Senior Marketing Manager, Relationship Manager

Top hiring organisations

Fees & Finance

Annual Fee for the Academic year 2023-24

OMR 3041

* Fee would increase by 2% every year, subject to the approval of MoHERI

Registration Fees

50

Caution Deposit

100

FAQ

Can I succeed at MEC ? I’m not sure that my preparation is adequate.

As a college student, you will find it’s essential to keep up with your daily and weekly work. If you do not understand something in a textbook or lecture, ask your instructor for help as soon as possible. If your work begins to pile up, the academic associate dean of your college can help you reorganize your study plan or obtain special help — don’t hesitate to reach out.

Will I get credit for my Advanced Placement (AP) scores?

The college coursework completed by high school students is equivalent to courses offered by MEC. (Decisions on comparability will be made by the Office of the Registrar and the faculty of the University) The courses are applicable to the degree at that college (i.e., that they were not simply enrichment courses for high school students). The subject matter was comparable to that offered at MEC. You do not duplicate the course by taking a similar one at MEC.

I’m encountering a lot of new terms related to college academics and campus life. How do I keep up?

We’ve created a special resource page, College 101, to help you navigate as you prepare to begin your life at MEC. These definitions will help you get started.

What is the difference between a Bachelor of Arts and a Bachelor of Science degree?

The Bachelor of Arts degree represents a broad sampling of the liberal arts and sciences, with a concentration in one discipline (the major), much of which is taken during the junior and senior years. The Bachelor of Science degree (in the natural sciences and mathematics, education, management and various branches of engineering) provides a greater emphasis in the major field, usually beginning in the first year.

Bachelor’s (Hons) in Business Administration (Marketing)

Diploma (2 years) Bachelor's (4 years)

2024-2025

English

On Campus ( Full-time and Part-time)

Coventry University

Coventry University

OMR 12532

Job-ready

Immersive Learning

Skill Enhancement and Career

Professional Guidance and Portfolio

Industry Connections and Placement

Achieving Professional

Future-proof curriculum

designed in line with the new World of Work

Dynamic Curriculum with International Collaborations

Skills Enhancements and Student Portfolio building

Hands-On Experience & Industry Connections

Research & Innovation

Dynamic Curriculum

Aligned with Personalised Growth Plan

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Semester 7

Semester 8

Eligibility Criteria

Application Process

Step 1: Choose a programme

Step 2: Apply Online

Step 3: Documents Screening

Step 4: Placement Test

Step 5: Complete Pre-enrolment

Step 6: Enrollment

Step 1: Pre-Admission Requirements

Step 2: Choose a programme

Step 3: Apply Online

Step 4: Documents Screening

Step 5: Placement Test

Step 6: Complete Pre-enrolment

Step 7: Enrollment

Apply Online

Document Verifications

Admission Test

Interview

Career Support

Comprehensive Career Guidance

Internships and On the job training

Industry Networking

Technology-enabled support for Careers and upskilling

Career Opportunities

Entry-Level Jobs

Mid-Level Jobs

Senior-Level Jobs

Top hiring organisations

Program curated by

Global community of Academicians, Industry Professionals, Recruiters

Meet The Faculties

Student Voices

Fees & Finance

OMR 3041

50

100

Latest News

Most Popular

Stories & Insights

FAQ

Can I succeed at MEC ? I’m not sure that my preparation is adequate.

Will I get credit for my Advanced Placement (AP) scores?

I’m encountering a lot of new terms related to college academics and campus life. How do I keep up?

What is the difference between a Bachelor of Arts and a Bachelor of Science degree?

Interested in this Programme?

Bachelor’s (Hons) in Business Administration (Marketing)

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