MEC’s Business Administration in Marketing is a dynamic programme focusing on employability and job readiness. As a graduate, you’ll emerge equipped with the strategic marketing skills and industry knowledge to thrive in a rapidly evolving business landscape.
The programme is dual-accredited by the Chartered Management Institute, UK. Graduating from MEC in these programmes means earning both a Coventry University degree and a prestigious CMI qualification: 5D30 Dual Accreditation – CMI Level 5 Diploma in Management and Leadership.
Aligned with the country’s diversification plans and the visionary 2040 Vision Strategy, our program positions you to make a significant impact in key sectors such as Tourism, Logistics, Manufacturing, Mining, and Fisheries. Your expertise in marketing will open doors to a wide array of industries, offering exciting job opportunities and avenues for professional growth.
Throughout your academic journey, you’ll immerse yourself in cutting-edge marketing strategies, consumer behavior, and digital marketing essentials—skills highly sought after by employers in today’s competitive market. Our hands-on approach to learning ensures you gain practical experience, preparing you to tackle real-world marketing challenges with confidence and innovation.
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Semester 1
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Semester 2
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Semester 3
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Semester 4
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Semester 5
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Semester 6
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Semester 7
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Semester 8