Duration: 8 semesters
Course Type: Undergraduate
Department: Management StudiesENQUIRE NOW! APPLY NOW!
Affiliation: Coventry University
Awarding body: Coventry University
This programme develops and enhances your knowledge and competence in various aspects of Business Administration, including internal and external business environments, policies and strategies. The programme has the following pathways:
This programme is tailored to produce graduates with relevant skills who could support the country’s diversification plans in the current and in future considering shifts and changes in the economy and contribute to the 2040 Vision Strategy.
Graduates of this programme will be skilled to serve in various active sectors available currently and be fit to serve in five identified drivers of 2040 Strategy, that are: Tourism, Logistics, Manufacturing, Mining and Fisheries in the areas of General Management, Accounting and Finance, Human Resource Management or Marketing.
Candidates seeking direct admission to the programmes mentioned here should possess a General Education Diploma (Equivalent to 12 years of schooling or equivalent qualification) and General Foundation Programme (GFP) Certificate.
Mathematics component in the GFP (General and Pure Mathematics/Applied Mathematics) modules can be exempted:
- If the candidate secures pass score in Paper 1 of Test of Mathematics for University Admission-TMUA or
- If the candidate secures 3/pass/satisfactory score in Paper 1 of Sixth Term Examination Paper (STEP)
The degree will open a wide range of job opportunities for the graduates, within reputed organizations, as there is a rising need for expertise in such fields, in addition to producing unique graduates from a niche programme.
Management majors have the opportunity to work in a variety of business organizations. The BA (Hons) Business Administration (General Management) pathway will equip you with the detailed knowledge and skills to take up professional roles in the field of General Management in a variety of organizations such as local and global corporations, government, international agencies, international trade, and international public institutions. Graduates can reach up to the roles of Business Advisors, Business Analysts, Business Development Managers, Operation Managers and Management Consultants with time and experience.
Accounting and finance is a dynamic business sector that offers significant potential for professional growth. The BA (Hons) Business Administration (Accounting and Finance) pathway will equip you with the detailed knowledge and skills to take up professional roles in the fields of Corporate Finance and Accounting in local and global corporations, government and international agencies, international trade and international public institutions. The graduates of this pathway can build their career in Banking, Investments, Wealth Management, Securities Trading and Analysis, Accounting, Audit, Financial Management and Credit Control.
Human capital is a critical resource for any organization. Human Resource professionals oversee a number of fundamental business processes, from resource planning and recruitment to developing people and managing change across all professional organizations. The BA (Hons) Business Administration (Human Resource Management) pathway will prepare you to contribute both strategically and operationally to the development of an organization’s workforce. The graduates of this pathway will be able to pursue a career in local and global corporations, government and international agencies, and international public institutions in the areas of: Human Resource Management, Human Resource Consultancy, Human Resource Development, Compensation and Benefits, Labour Relations, Organizational Development, Recruitment, Training and Professional Development.
Marketing is an essential function of every successful business. The key to marketing is to understand the customers' value expectations and develop a strategy to affect a marketing plan that will meet those expectations, at the right time, at the right place, and at the right price. BA (Hons) Business Administration (Marketing) pathway will prepare you to succeed in the ever-changing business environment by helping you to develop an understanding of all aspects of the marketing function within an organization. You will have knowledge of current theories and practices in consumer behaviour, market research, sales, retailing, advertising and promotion, branding and e-marketing. As a graduate of this pathway, you can have career in a broad range of marketing areas including: Marketing and Sales Management, Advertising/Promotion, Brand and Product Management, Market Analysis, Public Relations, Customer Relationship Management, Social Media Marketing, Specialist Sector Marketing, Retail Management, Purchasing and Distribution Management and Global Marketing.
Download the course plan below:
BA(Hons) in Business Administration(Accounting and Finance)
BA(Hons) in Business Administration(General Management)
BA(Hons) in Business Administration(Human Resources)
BA(Hons) in Business Administration(Marketing)
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated, please contact us for the latest information.
Annual Fee for Academic Year 2022-23 (8 modules) : *2922 OMR
* Fee would increase by 2% every year, subject to the approval of MoHERI
Registration Fees: 50 OMR
Caution Deposit: 100 OMR