Middle East College has introduced the BSc (Hons) Business Analytics and Management. The undergraduate programme combines business study with data analytics and artificial intelligence, and is designed to help students use data to examine business challenges and inform decisions.
The curriculum brings core business and management study together with applied subjects such as data-driven business decision-making, data visualisation, supply chain analytics, AI and data mining for business intelligence. Students progress from statistics and quantitative methods to advanced analytical topics. The programme also includes a work-based internship in its final stage, where students apply their learning to a practical business issue.
The programme is affiliated with and awarded by Coventry University in the UK and delivered at MEC’s Muscat campus. The official programme page provides further information about the curriculum, eligibility and application process, helping prospective students understand the programme before choosing their academic pathway.


